Design of the patient experience of the elderly (ADIN-PX)

The reality of our health and socio-health care services for the elderly is far from adequate, and above all, far from responding to the real needs felt and valued by older people.
 
The objective of this project is to improve the service provided to this population group by ensuring the generation of value in older people and improving their experience as patients.
 
It is a project where through the practice of Design centred on people, key discipline in the field of the creative economy, it aims to improve the models of health care for older people currently in the health systems of the three regions of the Euroregion: New Aquitaine, Euskadi and Navarre. After describing the older care models currently in place, they will be analysed to identify the extent to which these care models generate value, that is, respond to the needs that are relevant to older people. The areas and dimensions contained in the evaluation framework of the ICHOM program of care for the elderly will be used for this purpose. This framework includes, among others, autonomy, pain control, social participation, loneliness, and death.
 
In order to describe the capacity of care models to respond to these needs, qualitative methodologies will be used to capture the adaptation of the models to relevant needs, such as semi-structured interviews. The 'Patient Journey Map' tool that will be applied to older people or through exploration and ideation strategies as focus groups with reference professionals. This analysis will make possible to: 1. Select the success elements of the health systems analysed, so that they can be learned and considered by the other systems for incorporation; 2. Identify areas of service delivery deficit focused on health outcomes relevant to older people. Once these deficit areas have been identified, a benchmarking of innovative initiatives, products, technologies and services generated in the Euroregion will be carried out, which could be a response and would allow to alleviate in some way the observed deficit. And finally, all this will produce a model proposal for health care for older people aimed at health outcomes relevant to this population group, which will include the success elements learned from each system, the analysis of areas of deficit or special difficulty and a set of innovative solutions to respond to them. This proposal will be comprehensive because it addresses an issue of great complexity, but at the same time parsimonious, in the sense that it will be simple and flexible so that its implementation is viable in various health systems.
 
To this end, work will be done with Biodonostia. With this collaboration, it is intended to make a disruptive change in the value proposal of Biodonostia and that this transformation will serve as a success case for disseminating the practice of design as a transforming and enabling discipline of change, to the health and socio-health ecosystem of Euskadi, Navarre and New Aquitaine.
 

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